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Product / Buying Signals
Instead of guessing who might need your product, search for companies that are actively showing buying signals. Fold Talk monitors job boards, social activity, funding databases, and tech stack changes to find prospects at the right moment, not six months too late.
[01] Signals Fold Talk Actually Detects
Fold Talk aggregates 100+ job boards. A company hiring a 'Head of Sales' probably needs sales tools. A company hiring 5 engineers is growing fast. Job postings are one of the most reliable buying signals, and Fold Talk makes them searchable.
Recently funded companies have budget to spend. Search by round type (Seed, Series A, B, C), amount, date, and investors. Combine with other filters to find companies that just raised and are hiring in your target department.
Search social posts by keyword to find people actively discussing problems your product solves. Someone who just posted about 'outgrowing our CRM' is a better lead than someone who fits a firmographic profile.
Detect what tools companies are using, and when they add or remove them. Selling a Salesforce alternative? Find companies currently on Salesforce. Selling a HubSpot integration? Find HubSpot users.
Headcount changes, new office locations, product launches, and market expansion. Fold Talk pulls this from social profiles, news, and company websites so you can target companies in growth mode.
For brands selling to creators or influencers: search Instagram, YouTube, TikTok, and Twitter by niche, follower count, and engagement rate. Find creators who match your target audience.
[02] Signal-Based Searches
Companies that just raised capital and are hiring aggressively have budget and urgency. This combination is one of the strongest predictors that a company will buy new tools in the next 90 days.
Example: “Series A+ companies that raised in the last 6 months and are hiring SDRs”
Social post search lets you find people based on what they're talking about, not just their job title. Find prospects who are actively frustrated with a problem your product solves.
Example: “VPs of Marketing who posted about lead quality issues in the last 30 days”
Tech stack detection shows you exactly which companies use your competitor. Combine with growth signals or recent leadership changes to find accounts that might be open to switching.
Example: “Companies using Outreach.io with 100-500 employees that recently hired a new CRO”
Job postings in new cities, new language support roles, and international domain registrations all signal geographic expansion. Find companies entering your market before your competitors do.
Example: “US SaaS companies that posted job listings in the UK for the first time this quarter”
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